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YES, Real Estate Investing
Works In Your Area Too!
I was recently speaking with a prospective real
estate investor - let’s call him “Jeff”. He had a misperception
about investing that I repeatedly hear: Yes, investing can be
profitable, but my area is in a Buyers' market, so I can't make
money here.
The other misperception I hear is: My area is in a Sellers' market,
so I can't find any deals.
I told Jeff that frankly, this was nothing more than an excuse he
was using to not take action and make money. You see, money can be
made in any type of market- Buyer or Seller - as long as the
investor understands the market place and takes the appropriate
action.
Let's take the latter situation first - a sellers' market.That means
that there are so few houses on the market compared to the number of
buyers that buyers are fighting for houses. the benefit to the
investor is that the value on the re-sale will continue to increase
quickly.
Active, consistent marketing is the way to locate properties. You
see, a motivated seller (one who "needs" to sell their house)
doesn't understand, nor do they care what kind of market they're in
- they just want their house sold today.
Through effective marketing to find this type seller, you'll be able
to secure deals well below market value; and you'll prosper even
more on the re-sale of the home.
In a Buyers' market, inventory exceeds the number of buyers. That
doesn't mean buyers aren't buying. They are. It's just that there
aren't enough buyers for all the houses.
That means your house has to stand out. It has to be priced better
than the competition, and has to look better than the other houses
on the market.
How do you afford that? By buying at the right price from the
motivated seller in the beginning. Know the market you're in, and
plan accordingly.
Do not let the doomsday criers scare you and take profits from your
pocket. There is plenty of money to be made investing in real estate
regardless of the market. Just get educated so you understand the
right techniques to use for your marketplace.
Best of Success & Abundance,
Lou Castillo
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