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So what
is the trick? So much time and money is spent on systems updates,
roofs, and structural issues, that many times there’s nothing left
for what really makes the sale: what your potential buyers see. And
more importantly, what they fall in love with.
People don’t walk into your house, and say, “Wow, they have all new
electric. Let's buy.” That’s just a core expectation. The trick to
selling houses fast is to seduce your customers to fall in love when
they walk through. It has to feel like a home to them. |
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The two most inexpensive yet surefire ways we
have found to create this atmosphere is through color and through
decorating.
A tastefully decorated house really stands out
from the others. New house builders learned this a long time ago.
Why do you suppose they hire interior decorators? But they have the
advantage of creating one masterpiece to sell many. Rehabbers don’t
have that luxury. But we discovered that a house can be “staged” to
feel like a lived in home. Staging is the art of artistically
placing décor items around the house. Perhaps a colorful place
setting on the kitchen counter along with open coffee beans for
aroma, and an open recipe book turned to a colorful picture.
Bathrooms dressed up with beautiful towels, sweet smelling soaps,
and window treatments as shower curtains. Finally, fireplace mantels
decorated as if the family was already living there.
But even staging
doesn’t create the ambience you need. It is the warmth that comes
from color. You may have heard to use a white-on-white color scheme
to remain neutral and not turn anyone off. The truth is – no one is
turned ON either. Buyers aren’t attracted to all white houses. At
best, there’s no emotion. With the use of contemporary designer
colors, however, these same people fall in love with the home.
That’s the emotion that sells. When they love, they buy. And they
fall in love with houses that are brought
to life with full color.
Best of Success & Abundance,
Lou Castillo,
Real Estate Investing
National Trainer and Mentor....
www.InvestorRiches.com
